Mumbai, August 4, 2026: Yash Raj Films (YRF), one of India’s leading entertainment studios, has announced the launch of 'Raah Records', a new music label and incubator created to discover, develop, and support original artists. Its primary objective is to help artists build long-term creative careers beyond film music.

For more than five decades, YRF has helped shape Indian music through some of cinema’s most memorable soundtracks. With 'Raah Records,' the studio is extending that legacy into India’s rapidly evolving independent music ecosystem. The platform is dedicated to artist development, original music creation, and long-term career building.

A Strategic Focus on Artist Careers: CEO Akshaye Widhani's Statement

Speaking about the launch of the new label, Yash Raj Films CEO Akshaye Widhani said:

"Raah Records represents an important strategic expansion of Yash Raj Films' music business. For over five decades, we have believed in identifying exceptional talent and creating platforms where creativity can thrive. As India's independent music ecosystem enters a defining phase of growth, we believe great artists need more than distribution they need belief, time and long-term creative partnership. Raah Records is built around careers, not campaigns, bringing together world-class A&R, artist development, marketing and distribution to help original artists build lasting careers."

Rather than operating as a traditional release-driven label, Raah Records has been conceived as a long-term creative partner for artists. Through its incubator model, the company has already been working closely with emerging musicians behind the scenes, with its first artist now beginning the next chapter of that journey under the Raah Records banner.

A&R and Incubator Model Under Nakul Sharma’s Leadership

'Raah Records' will be led by Nakul Sharma, Senior General Manager – Music Management at Yash Raj Films. He has played a central role in shaping the label’s artist development philosophy, A&R strategy, and long-term incubator model.

Under his leadership, 'Raah Records' will work closely with artists from the early stages of their careers. The label will support them in songwriting, production, creative direction, audience growth, and strategic partnerships.

Speaking about the launch, Nakul Sharma said:

"Raah Records was built on the belief that artists need time, trust, and the space to become who they truly are. Our role is to stand by them throughout that journey and help them build sustainable careers without losing their individuality. Aman is exactly the kind of artist we built Raah for, and 'Jaadugari' felt like the right way to begin both his journey and the label’s story."

First Debut Track: Aman’s 'Jaadugari'

The first preview of 'Jaadugari' was released today, and the track will be available on all major audio streaming platforms from August 5. The song marks the beginning of Aman’s musical journey with Raah Records after a year of close creative collaboration that helped shape and refine his artistic voice.

With 'Raah Records,' YRF aims to create a long-term home for original artists, invest in creative development, and build a platform where independent voices can grow into defined music careers. As the label expands, more artist signings and original releases are expected in the coming months.

You can get a glimpse of the new platform through the Raah Records YouTube Introduction Video. Stay connected with GTC News for the latest news and updates from India and around the world.

About Yash Raj Films (YRF)

Founded in 1970 by the late Yash Chopra, Yash Raj Films (YRF) is India’s leading privately owned film studio and one of the country’s most respected entertainment companies. Headquartered in Mumbai, YRF has produced acclaimed films for more than five decades, launched new talent, and expanded the global reach of Indian cinema.

About Raah Records

'Raah Records' is Yash Raj Films’ new record label, created to discover and develop music artists with a long-term vision. Alongside the label, Raah also operates an incubator program designed to give emerging talent the time, support, and guidance needed to grow.

Frequently Asked Questions (FAQ)

Q1: What is Raah Records?

Raah Records is Yash Raj Films' new music label and incubator, launched specifically to discover independent original artists and develop their long-term careers.

Q2: What is Raah Records' first song and who sang it?

The debut track is 'Jaadugari', sung by singer-songwriter Aman. It is available on all major streaming platforms from August 5.

Q3: Who is leading this new label?

Raah Records is led by Nakul Sharma, Senior General Manager - Music Management, Yash Raj Films.